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Visualizing the mission to streamline hiring processes
In efforts to rebrand for the merge of two products, I have collaborated with the CEO, product marketing consultant, and engineers to create a new site that visualizes the features of both products under Chatkick, the parent brand. Interview Insights is a video hiring intelligence platform and Talent CRM is a tool to help recruiters source for talent.
Mobile Design
Branding
Interaction Design
Graphic Design
Software engineers
Taking an analysis of competitor sites and companies was the first step into my process of research. I dove into what other sites have been successful with and noted how it can be implemented into Chatkick's site. I worked closely with the product marketing consultant to intertwine the copy and design to craft the best visual message.
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Branding was one of the most important features that we wanted to launch. Chatkick decided to branch off both products into Interview Insights and Talent CRM. With new identities came new branding, so we had a discussion on redesigning the logos.
For marketing efforts, we decided to turn some of the social blog graphics and website assets into gifs.
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